Josephine’s CSIT 155- Fall 2022 Class Blog

      I am currently in the planning phase of a fresh baby food delivery business. The goal of my branding for this company is to inform customers that this is the brand to go-to for health conscious families looking for a top tier product to feed their young children. One of the pillars of the brand is education. I have spent my entire life studying nutrition and alternative medicine. In addition to giving the message of health and wellness I want education and happiness to be clear in the branding as well, because the ultimate goal of the brand is to deliver a product that aids in brain development and longterm quality of life. Another important part of this brand is brains. Not every family has the time to make baby food from scratch, which is why we are here to deliver fresh food to your door twice a week.     I haven't developed a name yet, however I do have a logo idea. I would like to somehow incorporate a lotus flower, as it represents life as ...

1.      The first website I see issues with is that of MGBD Parts. The mixed font sizes and colors is very disorienting and its hard to focus on any one point they are trying to get across. Also, there isn't a clean introduction page, you are just thrown into a messy homepage with images and font spread all over the page, nothing is centering your attention and its hard to know where you're supposed to look. Thirdly, the page is very outdated, it gives the impression that the owner hasn't taken time to modernize their company and may not provide top tier service.      The second website I visited was Penny Juice. Like MGBD Parts, the homepage is not giving me a clear message as to where they want me to go. I cant tell if they're selling a product, raising money, or just an info page. I also feel that the stock images that they put on their website steer me away from trusting their product, as it gives me the impression that there isn't tremendous pride in t...

      There's no question that social media has drastically changed the relationship between businesses and consumers. The main factor enacting this change is the way social platforms have streamlined each parties ability to communicate with one another. Through the targeted ad options provided by platforms like facebook, instagram and yelp, companies can now create hyper-specific profiles of the type of consumer they wish to see their ad. For example, I am a health nut. I'd guess 80% of my internet searches are surrounding nutrition, spiritual wellness, exercise, or researching health related goods and services. On top of that, most accounts I follow besides from personal friends and family are in the personal wellness field. Because of this, nearly all of my ads are products in this category. Teas, workout programs, yoga retreats, the companies selling these products have worked with social media platforms to determine i am a likely purchas...

From the airport to Sunday mass, the supermarket or a blind date, it is impossible to step out into the world without the constant reinforcement that to participate in modern society you must be on social media. Countless retailers offer exclusive deals to their followers. Employers leave a section on job applications to list your socials. With each passing year since the invention of social media, participation becomes less of a choice and more of an obligation. Those who choose to withdrawal from virtual interaction are less seen as independent decision makers and more as fringe outcasts. While social media has opened our world in ways never imagined, it has also cleverly integrated to consumerism, false narratives, and lack of authenticity into each of our lives. My initial reaction when asked “what do you think about social media” is less of a word and more of a feeling. My head speeds up a bit as I am insistently reminded that beyond this face to face interaction, there is a whole...

      When choosing a blog theme, I debated my options. I first considered something custom, flashy, and artistic. Something unforgettable. However, upon playing around with this concept, everything felt a bit too busy. My next consideration was to go hyper minimalist. While the clean lines and neutral colors relaxed my lizard brain, the overall mood of my blog felt to blank to be an expression of myself. I suddenly realized that this theme debacle represented an issue I have found myself grabbling with time and time again.      My personal aesthetic is difficult to define. Sofia Coppola's film Marie Antoinette is something of a dream to me. Everything colorful, ornate, details and design bursting from every angle. My favorite couture designers have always been maxi-mists. Vivienne Westwood, Jean Paul Gaultuer, Alexander McQueen- not known for their restraint on the runway. However, when it comes to my personal spaces, my home, my f...