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Week 10A: Researching Email Marketing

1. I think I should send two emails per month. The reason I think this is a good schedule is because we are a weekly delivery service. I think that by sending a newsletter every 2 weeks it will remind customers to reorder product if they have run out, and remind those who have been meaning to try it that we're here. I also would like for this newsletter to be interesting and something customers actually want to read. If I send out newsletters too frequently, they will inevitably get annoying and start to be ignored. 

2. Some of my ideas for this newsletter are updates on children's nutrition. I would look at recent studies, books, articles etc. and use them as a starting point to write a quick but insightful newsletter that teaches something new about child development. I also think it would be fun to share recipes on the newsletter, similar to my idea for a blog. Each newsletter will feature a new recipe that can be made using our products. I also think it would be great to update about any new work we are doing with local vendors. A major piece of my business model is that we work exclusively with local organic farms. I'd love to update our email list whenever one of our farmers has an exciting update on their business, or let them know when a new produce has come in season! I want it to feel like a community update and not just an ad. It could also be interesting to sometimes share a customer story, something that the readers can relate to. For example, if we have a client that wishes to share how introducing NuNu into their families routine has helped improved their toddlers behavior. For example this is a post from a children's supplement company that explains how adding key nutrients to their children's diet has helped with their temperament issues. Lastly, I will feature promotions and coupons on the newsletter that are only available via email subscription (for example, Holiday Promo!)

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