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Week 15A: Google Analytics

 The tools featured on Google Analytics which I feel are most useful for Nunu are as follows:

Social Reporting: 

This feature gives business owners reports on the success of their social media posts. Using this feature will help me create better content, see what works, and know what kinds of posts to avoid. I have a wide range of ideas for social media posting, from recipes to recent food nutrition discoveries. This feature will tell me what gets people excited!

Customer Centric Measurement:

The Google Analytics page explains this feature as one that will help me understand how customers interact with my website. It will show me which parts of the website gains traction from users, and which ones are less interesting to my audience. This will be particularly helpful with the blog portion of our website. It will tell me which blog posts gain traction. I can see if particular blog posts translate into more sales. 

Reports Are Sharable:

Google Analytics allows me to easily share reports with investors in the company. Rather than trying to figure out how to compile data myself, Google will make it easy to turn numbers into concise trends which I can rely back to shareholders looking for updates on Nunu's progress. 

Return on Investment Insights:

Google claims that their software will help decode which customers are likely to purchase based on their interaction with the site. This is very useful for Nunu because it will help me target an audience that actually purchases our product. One thing I've learned in this class is that followers do not equal sales. With ROI analytics I will be able to efficiently market my brand to future customers. 

Real Time Data:

Rather than taking time to convert sales into sales reports, Google Analytics does this automatically. I wont have to take time entering and interpreting data, but rather log on and see the reports that Google generates for me. By letting google crunch the data for me, I will have more time to focus on developing new products and customer service. 


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