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Week 17: Wrapping It Up

     This course has completely changed my perspective of social media marketing. Previously, I assumed this was a simple art form that anyone could accomplish by posting a pretty picture. This course has made me understand the nuances that separate a successful campaign and one that falls at the waist-side. Specifically, the use of hashtags was something I never knew the power of. Before this class I thought that hashtags were corny. Now I see that proper use of this tool will make or break a businesses outreach. Another thing I learned is how important it is to post the right content. In this course I studied accounts with tens of thousands of followers but very little engagement because they didn't post content that was interesting to their following.

    I absolutely have a better understanding of how to use social media to build my business. The best part of this course is that it forces you to look at existing companies and valuate their successes and failures. Before this class I didn't understand the difference between a how to video and a product shot. It's my take away that the power of social media comes in its relatability. Pretty pictures and well produced videos dont bring the traffic. It's content that speaks to its viewer and creates a sense of community. 

    The successful accounts that I researched were the ones which had relatable content. They showed moms with their hair undone feeding their baby, not an unrealistic persona of the happy family. This is exactly the customer I'm hoping to reach. Families with real jobs to do and real challenges in their life. I also observed that users love new information. Posts that educated viewers about nutrition and family building had the best responses. Social media is a beautiful tool that empowers us all when used correctly. waist-side want to learn, and if I can properly educate them I will find success on these platforms. 

    In this journey I found a few accounts which I personally will continue to follow. One of these accounts is @babyaahar. They post healthy home made recipes for baby food. The thing that most stands out to me is their educational component. They don't pigeon hole themselves into the world of baby food. One of their recent posts is "9 Fun Activities for Kids." They understand that their followers are actual people raising children. If someone is interested in homemade baby food there will naturally be interested in tips that cover other facets of managing a family. 

    The other account which I will continue to follow is @_goodyfoody_. They post in a language I don't know, but by using the instagram translation feature I haveCh been able to learn so much about child nutrition. Their posts are very home made. Choppy videos of the woman who runs it feeding her baby, with a detailed and highly educational caption explaining why she chose that particular meal. 

    I'm so grateful for this class, and know that it has truly made me a better entrepreneur. Thank you Claudia!

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