Week 8B: Your Instagram Hashtag Use

For my first post on instagram I decided to post a chart of babies first 100 foods. I used the following caption and hashtags:

Babies 100 First Foods!
When babies begin eating solid foods, every week is a new world of nutritional needs. NuNu’s customized meal plans are tailored exactly to where your little one is developmentally 🧠🧠🧠

🥬 🥒 🥑 🥝 🌽 🍌 🍑 🍎 🍉 

#organicbabyfood #babiesfirst100#infantnutrition #babynutrition#6monthsold #7monthsold#8monthsold #9monthsold#eattherainbow #smartbaby#smartbabies #healthybabyfood#healthyrecipes #cleanbabyfood#cleanbabyproducts#sandiegomoms #oceansidemoms#socalmoms

Some of these hashtags I found from other pages that I reviewed in the previous exercise. I also decided to add more locally targeted hashtags like #oceansidemoms because I saw that there were already over 500 posts using that hashtag, and it represents the community I hope to connect with. I decided to use #eattherainbow because I know that it is a common phrase in the health community and I was hoping to expand my reach outside just baby related searches. I posted this in the morning, after school drop off times when I think moms will be going to the grocery store, planning this weeks meals, and potentially looking on their phone for recipe and food ideas. 

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My second post was featuring a particular ingredient that's common in our recipes, the green pea! I chose this because of all the pages I have examined in this course my favorite ones were those that focused on customer education. I used the following caption and hashtags:

Moms best friend! Green Peas are the protein powerhouse for all weaning babies. Filled with Vitamin K, green peas are the delicious and easy way to make sure your babies grow big and strong!

💚💚💚💚💚💚💚💚💚💚💚💚💚💚💚💚

#greenpeas #babyprotein #vitamink #organicbabyfood #babiesfirst100 #infantnutrition #babynutrition #6monthsold #7monthsold #8monthsold #9monthsold #eattherainbow #smartbaby #smartbabies #healthybabyfood #healthyrecipes #cleanbabyfood #cleanbabyproducts #sandiegomoms #oceansidemoms #socalmoms 

I chose to use the same hashtags as before, and also added ones specific to this post, like #vitamink and #babyprotein. I feel like the more specific a posts hashtags are the more successful they will be in reaching their desired audience. I came up with these posts on my own but they were already preexisting tags. Similarly, I also posted this in the morning after school drop off time and before families return home for the evening. I think that the middle of the day is when most mothers are thinking about what they will feed their families because it's when they are not actively tending to their children or spouse. 

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My third post is a picture of two children (one toddler and one infant) eating frozen popsicles I made out of our blended products. I chose to post this because I wanted to show the diversity of our product, and give new ideas for how Nunu can be used. It's also meant to be a mom tip for how to make sweet snacks healthier, and healthy snacks more exciting! 

Make treat time healthy! By putting your NuNu meal into a popsicle mold, you can create a nutritionally dense and delicious treat for your little ones at any age!🍦🍦🍧🍧🍓🍓

#organicbabyfood #babiesfirst100#infantnutrition #babynutrition#6monthsold #7monthsold#8monthsold #9monthsold#eattherainbow #smartbaby#smartbabies #healthybabyfood#healthyrecipes #cleanbabyfood#cleanbabyproducts#sandiegomoms #oceansidemoms#socalmoms#toddlersnacks #healthydessert #popsicles #easyrecipes 

I chose to add a few more hashtags that are specific to this post, like healthy dessert and toddler snacks. I wanted to add toddler snacks because although NuNu is designed for babies, I wanted to portray how the product can be used for families with kids of different ages. 

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This exercise taught me that there is a huge world of hashtags. You can get lost in the mix if you are not as specific as possible. However, more general tags are also successful in that they can clearly articulate the commercial space you are hoping to fill. I also learned that hashtags play a huge role in a pages success. I saw many pages with lots of followers but little engagement, and every time those were the pages that either didn't use hashtags or didn't use them as effectively as they could have.