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Week 5B: Learning about Facebook Data Collecting

1. Post reach is important because it allows you to track how many people are seeing your posts. It gives insight as to how successfully you are utilizing your page to gain company awareness. If you see that your reach is low, it tells you that you must find new ways to get the name out. Perhaps by joining more groups, using hashtags, or following users that are already following similar companies to yours. Engagement is important because it gives insight into whether or not the content you're posting is interesting to your followers, or if you need to switch up your posting style in a way that will land better with your followers. 


2. Both engagement and reach can teach you a lot about what you are and are not doing right with your page. From your reach, you can also track trends to see what kinds of posts get more attention. This can inform the way you post in the future to build more traction. If each post gets more reach than the last, you can learn that you are doing the right thing and can keep moving in the same direction. Engagement can give you insight into how exactly your base feels about your posts. If you make posts with questions the comments replying will help you learn more about the people that are following you, what they like or don't like, their favorite this or that, etc. It's basically a way to do market research without conducting a time consuming or costly test. Both engagement and reach can serve as an opportunity to test new products before their release, by showing you if they get a positive feedback online. 

3. Like I said above, Facebook insights can be used in a variety of ways to help businesses better serve their customers. You can open a conversation for customer feedback on products you have already released, or present new ideas and get first hand responses at to if its something the public would like to see made available. Posting polls could be a great way to learn what colors customers prefer, flavors they like, and even what music might be preferable for a future promotional video. I think a great way that I could use these for Nunu is by posting recipes that can be made out of the food bases, and asking followers to share pictures of their creations. Insights are there to get you to know your customers better, so in my opinion it's wise to not only post about your company, but invite followers to tell you about themselves as well!

4. I commented on Encinitas Donuts Page, Purple Tsunami Clothing, and Dark Sides Strength. 

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