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Week 12A: Using Business Specific Tools

 Online Collaboration Tools:

These are services which allow coworkers to collaborate remotely, and online office space if you will. I can definitely see myself using Monday.com to help keep myself organized and ensure that all tasks are accomplished when they need to be. Because Nunu is such a small operation, I don't see myself using most of these services simply because there isn't a company infrastructure which calls for it. However, I can see using the video conference feature for meeting with vendors and with companies that we will be partnering with for cross promotion. 

Social Networking for Professionals:

LinkedIn to me has always seemed like an easy way to look up anyones resume. It's a great tool when looking for new employees or collaborators. Where one would once have to rely on headhunters and word of mouth, LinkedIn makes it simple to look for professionals with relative experience that cater to your specific needs. I definitely think LinkedIn would be a powerful tool for my company. I would like to collaborate with nutritionists and medical professionals who work in the field of child development. LinkedIn will make finding these collaborators very easy, and will make it easy for them to understand what my business is. 

Meet Up Groups:

Meet Up would be a very powerful tool for Nunu. Our goal is to become a player in the wellness and food science community. We also want to work with other brands and influencers that participate in the child care community. I plan on starting a group for moms in the community, with weekly guest speakers (like doctors I linked with on LinkedIn) who talk about nutrition. How fun would a MeetUp be where every week North County moms come together to swap tips and tricks for parenting and raising happy healthy families. 

Google Business:

I think that every business needs a Google Business account. It's so important for making sure your potential customers can have all of the right information about your business, like hours of operations and contact information. Since we will be operating out a commercial kitchen, Nunu doesn't necessarily need a Google Maps location but I still think it will be beneficial to be on the platform to make finding our website easier. 

Rating Sites:

Yelp is another platform that I think every business should have. Nunu will have a Yelp because it creates a sense of security for new customers. When they see that others have tried and enjoyed your product, it gives your brand credibility. My plan is to offer customers 20% off their next order for making a Yelp review. Another great benefit of Yelp is the ability to interact directly with customers. Businesses can reply to reviews, posititive and negative. This gives business owners the opportunity to address any concerns on a public platform and hopefully do damage control before it effects your business. I also plan on advertising on Yelp because I personally use the site whenever I'm looking for a new business to try. Food, exercise studio, stores, I always use Yelp. Paying for advertising will put my company high on the list of results for users looking for children's meals and delivery services. 


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