My first ad for this assignment was intended to drive sales. I chose to use humor to appeal to the tired working parent who is getting home from work and starting to think about dinner for the next week. I didn't specifically say what our service does, but focused on the experience the customer is currently going through. I hope that in using this technique I will draw viewers in because they will emotionally connect to what they're feeling.
"Got a case of the Mondays? Let us Take Something Of Your Plate, And Something On Your Baby's..."
My second ad was intended to bring brand awareness. I posted a picture of our Pea Protein Bites, a healthy and yummy finger food for babies starting to chew. I chose to post this picture without saying what the item is. They're bright and colorful and look like nothing you can buy in a store. I feel like this is an ad that will spark curiosity in viewers, drawing them to our site to learn more about these mysterious green cookies.
"Struggling at Snack Time? We got you covered. Nunu Organic Snacks"
Finally, I wanted to try a post that doesn't show our product at all, but rather an "anti" post. Something that contrasts what our brand accomplishes. I decided to use big red text that will instantly grab the attention of anyone who is scrolling through their feed. By posting the little girl eating a hot dog, it opens an opportunity to portray how easy using Nunu is. It's as easy as popping a dog in the microwave, but significantly healthier!
"Healthy Eating is Hard. We Make it Easy! Sign up For Nunu Now and Put the Hotdogs Down for Good!"
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