Skip to main content

Week 16A: Developing Your Marketing Strategy

I feel that Instagram and Facebook will integrate best with my business. I feel that these are the two platforms where my target consumer, working parents, spend their time. By posting interesting and sharable content like infographics and recipes, I think that instagram will be a powerful tool not just for brand awareness but community interaction. Facebook groups are extremely appealing to me as a way to market my business. In week 6 when we learned about engaging with customers on Facebook I learned how many groups there are in the area dedicated to raising families. My plan is to join these groups and post about Nunu to spread my brand awareness with the moms and dads of North County. I also really believe in the use of a email newsletter and maintaining a blog on Nunu's website. When researching other companies, I connected most with the ones that created content that went deeper than simply talking about their own product and trying to convince users to buy it. It's my philosophy that building community is the way to keep a company sustainable and build strong customer loyalty. By keeping a blog and newsletter which talk about our common interests which are relevant to Nunu's brand identity, we will make more than a business. We will make a space where people feel engaged and excited to be part of. 

In a previous post I shared my daily operation plan for Nunu, specified for each the day of the week. I think that everyday I will commit at least an hour to addressing any customer messages, replying to comments, and looking for new accounts to engage with. This is so that I am always actively monitoring the account and active for my audience. Once a week I will set aside time to schedule our posts for the seven days. Throughout the work week I will always be on the look for photo opportunities and keeping an ear out for any stories that will be worth posting. This is because while I can schedule posts in advance, I think that finding quality content is a full time job. 

Comments

Post a Comment

Popular posts from this blog

Week 9B: Using Categories

 The categories I would use on my blog would be Recipes, Health, and Meet our Team. Recipes would feature innovative ways you can use the product to make other more complex recipes. For example, using our Asparagus Pea Mash to make a hearty green veggie soup. Health would be for posts about infant and child nutrition, which explains why our recipes are designed the way they are. Finally, Meet our Team would be a monthly series in which we highlight one of our team members or venders. I feel that this will be a great way for new customers to get to know our business from a human to human level. In my opinion, by highlighting our team members and vendors we will build trust with our customers and build a stronger sense of community. 
Post a Comment
Read more

Week 2A: Communication Between Business & Consumer

      There's no question that social media has drastically changed the relationship between businesses and consumers. The main factor enacting this change is the way social platforms have streamlined each parties ability to communicate with one another. Through the targeted ad options provided by platforms like facebook, instagram and yelp, companies can now create hyper-specific profiles of the type of consumer they wish to see their ad. For example, I am a health nut. I'd guess 80% of my internet searches are surrounding nutrition, spiritual wellness, exercise, or researching health related goods and services. On top of that, most accounts I follow besides from personal friends and family are in the personal wellness field. Because of this, nearly all of my ads are products in this category. Teas, workout programs, yoga retreats, the companies selling these products have worked with social media platforms to determine i am a likely purchas...
2 comments
Read more

Week 14A: Social Media Management Tools

Nunu is currently a one person operation, two if you include my mom helping me watch after the baby! Because of this, I feel that SocialPilot will be the best social media management service for me. They do not offer a free service but their paid plan is very affordable, the basic version being $42.50 a month which allow access for up to three users. This plan helps in scheduling posts for up to 20 social media accounts. They will also give analytics of accounts and help with customer support. I don't think that I will be using any management service initially. The daily operation for my business allots for an entire day dedicated to social media and community outreach. See below: Saturday: Go to vendors to pick up product for the first batch of deliveries.   Sunday: Prepare meals for the first delivery route.   Monday: First delivery route of the week (delivery schedule is designed to accommodate customers work schedule. There will be morning, afternoon, and evening deliver...
Post a Comment
Read more