I feel that Instagram and Facebook will integrate best with my business. I feel that these are the two platforms where my target consumer, working parents, spend their time. By posting interesting and sharable content like infographics and recipes, I think that instagram will be a powerful tool not just for brand awareness but community interaction. Facebook groups are extremely appealing to me as a way to market my business. In week 6 when we learned about engaging with customers on Facebook I learned how many groups there are in the area dedicated to raising families. My plan is to join these groups and post about Nunu to spread my brand awareness with the moms and dads of North County. I also really believe in the use of a email newsletter and maintaining a blog on Nunu's website. When researching other companies, I connected most with the ones that created content that went deeper than simply talking about their own product and trying to convince users to buy it. It's my philosophy that building community is the way to keep a company sustainable and build strong customer loyalty. By keeping a blog and newsletter which talk about our common interests which are relevant to Nunu's brand identity, we will make more than a business. We will make a space where people feel engaged and excited to be part of.
In a previous post I shared my daily operation plan for Nunu, specified for each the day of the week. I think that everyday I will commit at least an hour to addressing any customer messages, replying to comments, and looking for new accounts to engage with. This is so that I am always actively monitoring the account and active for my audience. Once a week I will set aside time to schedule our posts for the seven days. Throughout the work week I will always be on the look for photo opportunities and keeping an ear out for any stories that will be worth posting. This is because while I can schedule posts in advance, I think that finding quality content is a full time job.
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