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Week 16B: Building Out Your Strategy

 The platforms I've decided are best for my business are Instagram, Facebook, Email Newsletters and blog posts. Instagram and Facebook are the most direct ways to reach the Nunu customer. Through Instagram hashtags, Facebook groups, and targeted ads I've deduced that the Metaverse is where my company will thrive. When I posted on instagram with hashtags I was immediately messaged by other pages asking to collaborate. In joining parenting Facebook groups in the area I already have moms asking me to start delivering product. Facebook and Instagram make it so easy to find an audience it makes me understand why these are the top social media platforms. Email newsletters and blog posts are my opportunity to connect with the audience I gain via the Metaverse on a more human level. By sharing thoughtfully curated articles, recipes, and personal insights I will connect with my customers on a level that simple posting cannot. 

My plan for the next month is to have two targeted ads go live on Instagram and Facebook with a daily budget of $20. Additionally, I will schedule posts on the pages every other day. Some examples of my posts can be found below. On Thursdays when I'm not making deliveries or prepping meals I will sit down for 4 hours and focus on social media outreach. This includes designing and scheduling posts and looking for new accounts and Facebook groups to follow and collaborate with. On every other day I will commit an hour to social media to see what people are saying about my posts, checking to see if my posts have translated into sales, and answering any questions from my followers. My posts will consist of photos of our product, infographics about infant and child nutrition, recipes that can be made out of our product, and photos and videos of our clients enjoying their Nunu meals. 

Post 1:

What's the deal with eggs? Eggs provide essential nutrients for weaning babies and growing children. Here's a few helpful tips to consider. 



Post 2:

Inspired by Korean nutritional practices, Nunu's one year+ Beef soup provides essential proteins, minerals, and vitamins for your growing baby. Contact us to order now!


Post 3:

Weaning is about more than food and scheduling. Creating a comfortable transition is key to establishing healthy eating habits. Here are some of our tips for introducing your little one to the high chair. 




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