Skip to main content

Week 16B: Building Out Your Strategy

 The platforms I've decided are best for my business are Instagram, Facebook, Email Newsletters and blog posts. Instagram and Facebook are the most direct ways to reach the Nunu customer. Through Instagram hashtags, Facebook groups, and targeted ads I've deduced that the Metaverse is where my company will thrive. When I posted on instagram with hashtags I was immediately messaged by other pages asking to collaborate. In joining parenting Facebook groups in the area I already have moms asking me to start delivering product. Facebook and Instagram make it so easy to find an audience it makes me understand why these are the top social media platforms. Email newsletters and blog posts are my opportunity to connect with the audience I gain via the Metaverse on a more human level. By sharing thoughtfully curated articles, recipes, and personal insights I will connect with my customers on a level that simple posting cannot. 

My plan for the next month is to have two targeted ads go live on Instagram and Facebook with a daily budget of $20. Additionally, I will schedule posts on the pages every other day. Some examples of my posts can be found below. On Thursdays when I'm not making deliveries or prepping meals I will sit down for 4 hours and focus on social media outreach. This includes designing and scheduling posts and looking for new accounts and Facebook groups to follow and collaborate with. On every other day I will commit an hour to social media to see what people are saying about my posts, checking to see if my posts have translated into sales, and answering any questions from my followers. My posts will consist of photos of our product, infographics about infant and child nutrition, recipes that can be made out of our product, and photos and videos of our clients enjoying their Nunu meals. 

Post 1:

What's the deal with eggs? Eggs provide essential nutrients for weaning babies and growing children. Here's a few helpful tips to consider. 



Post 2:

Inspired by Korean nutritional practices, Nunu's one year+ Beef soup provides essential proteins, minerals, and vitamins for your growing baby. Contact us to order now!


Post 3:

Weaning is about more than food and scheduling. Creating a comfortable transition is key to establishing healthy eating habits. Here are some of our tips for introducing your little one to the high chair. 




Comments

Post a Comment

Popular posts from this blog

Week 9B: Using Categories

 The categories I would use on my blog would be Recipes, Health, and Meet our Team. Recipes would feature innovative ways you can use the product to make other more complex recipes. For example, using our Asparagus Pea Mash to make a hearty green veggie soup. Health would be for posts about infant and child nutrition, which explains why our recipes are designed the way they are. Finally, Meet our Team would be a monthly series in which we highlight one of our team members or venders. I feel that this will be a great way for new customers to get to know our business from a human to human level. In my opinion, by highlighting our team members and vendors we will build trust with our customers and build a stronger sense of community. 
Post a Comment
Read more

Week 14A: Social Media Management Tools

Nunu is currently a one person operation, two if you include my mom helping me watch after the baby! Because of this, I feel that SocialPilot will be the best social media management service for me. They do not offer a free service but their paid plan is very affordable, the basic version being $42.50 a month which allow access for up to three users. This plan helps in scheduling posts for up to 20 social media accounts. They will also give analytics of accounts and help with customer support. I don't think that I will be using any management service initially. The daily operation for my business allots for an entire day dedicated to social media and community outreach. See below: Saturday: Go to vendors to pick up product for the first batch of deliveries.   Sunday: Prepare meals for the first delivery route.   Monday: First delivery route of the week (delivery schedule is designed to accommodate customers work schedule. There will be morning, afternoon, and evening deliver...
Post a Comment
Read more

Week 2A: Communication Between Business & Consumer

      There's no question that social media has drastically changed the relationship between businesses and consumers. The main factor enacting this change is the way social platforms have streamlined each parties ability to communicate with one another. Through the targeted ad options provided by platforms like facebook, instagram and yelp, companies can now create hyper-specific profiles of the type of consumer they wish to see their ad. For example, I am a health nut. I'd guess 80% of my internet searches are surrounding nutrition, spiritual wellness, exercise, or researching health related goods and services. On top of that, most accounts I follow besides from personal friends and family are in the personal wellness field. Because of this, nearly all of my ads are products in this category. Teas, workout programs, yoga retreats, the companies selling these products have worked with social media platforms to determine i am a likely purchas...
2 comments
Read more