In my opinion, it is always a great idea for a business to add an extra level of relatability in their messaging. I can think of a few situations in which personal touches will enhance a post. Firstly, I feel that customer stories can be really helpful in adding value to a product. For example, if I were to share a customers story about how before ordering NuNu, they struggled to balance work with being a new parent. I would use this to show that the product is more than just another food product, but a company that cares about helping families live a better life. I think that using personal information can also be powerful when a company talks about their team. Featuring an employee bio once a month can help customers feel like they really know who is running Nunu and why. It makes them trust the company more because it gives a face to the service, and also shows that theres human element of why we do what we do. It makes the customer see that we care about more than just taking their money in exchange for a service. We want them to know that our business is run by people with families of their own who can relate to their own lives. I also think it would be positive to share personal touches in showcasing our vendors. Local farmers and business owners who take pride in what they do. It shows the potential buyer that we care about quality and supporting the community we all live in.
My first thought in considering how other businesses use this tool is The Honest Company. Jessica Alba is a famous movie star who opened a business with the intention of providing clean bath products for children. A great deal of their content on YouTube and social media features Jessica talking about her own family. In doing this, we connect with her. We know that she created this business because it is something she herself wanted and understood the need for. I also think about one of our earliest assignments in which we compared a small local business to a chain. I took time looking through the Sprouts Market website and commented on the fact that they had a blog like page which featured recipes and health tips. This is really powerful for a supermarket because people who are simply searching for recipes are brought to their website. After reading their food blog you can simply order the ingredients online and make whatever dish you chose that same night. It also adds more value to their products because it shows customers how they can use them!
I struggle to think of any business that can't benefit from this kind of outreach. I could see banks benefiting from it by making a blog that gives personal finance and investing tips. I can imagine a used car dealership benefiting by talking about different vintage models of cars and how to work on them yourself, for example, "How to Change Your Own Oil." Every company needs to build a rapport with their customers. Even insurance companies try to make their commercials appeal to peoples personal life. A blog is just that extra step. If given the choice between two mechanics, one that had an informative blog and one that didn't, I would choose the one with a blog because it gives the sense that I know them better and that they care more about me.
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