Week 9B: Using Categories

The categories I would use on my blog would be Recipes, Health, and Meet our Team. Recipes would feature innovative ways you can use the product to make other more complex recipes. For example, using our Asparagus Pea Mash to make a hearty green veggie soup. Health would be for posts about infant and child nutrition, which explains why our recipes are designed the way they are. Finally, Meet our Team would be a monthly series in which we highlight one of our team members or venders. I feel that this will be a great way for new customers to get to know our business from a human to human level. In my opinion, by highlighting our team members and vendors we will build trust with our customers and build a stronger sense of community.

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Week 2A: Communication Between Business & Consumer

There's no question that social media has drastically changed the relationship between businesses and consumers. The main factor enacting this change is the way social platforms have streamlined each parties ability to communicate with one another. Through the targeted ad options provided by platforms like facebook, instagram and yelp, companies can now create hyper-specific profiles of the type of consumer they wish to see their ad. For example, I am a health nut. I'd guess 80% of my internet searches are surrounding nutrition, spiritual wellness, exercise, or researching health related goods and services. On top of that, most accounts I follow besides from personal friends and family are in the personal wellness field. Because of this, nearly all of my ads are products in this category. Teas, workout programs, yoga retreats, the companies selling these products have worked with social media platforms to determine i am a likely purchas...

Week 1A: My Blog Theme

When choosing a blog theme, I debated my options. I first considered something custom, flashy, and artistic. Something unforgettable. However, upon playing around with this concept, everything felt a bit too busy. My next consideration was to go hyper minimalist. While the clean lines and neutral colors relaxed my lizard brain, the overall mood of my blog felt to blank to be an expression of myself. I suddenly realized that this theme debacle represented an issue I have found myself grabbling with time and time again. My personal aesthetic is difficult to define. Sofia Coppola's film Marie Antoinette is something of a dream to me. Everything colorful, ornate, details and design bursting from every angle. My favorite couture designers have always been maxi-mists. Vivienne Westwood, Jean Paul Gaultuer, Alexander McQueen- not known for their restraint on the runway. However, when it comes to my personal spaces, my home, my f...

Week 3A: Aesthetics, Design, and Branding

1. The first website I see issues with is that of MGBD Parts. The mixed font sizes and colors is very disorienting and its hard to focus on any one point they are trying to get across. Also, there isn't a clean introduction page, you are just thrown into a messy homepage with images and font spread all over the page, nothing is centering your attention and its hard to know where you're supposed to look. Thirdly, the page is very outdated, it gives the impression that the owner hasn't taken time to modernize their company and may not provide top tier service. The second website I visited was Penny Juice. Like MGBD Parts, the homepage is not giving me a clear message as to where they want me to go. I cant tell if they're selling a product, raising money, or just an info page. I also feel that the stock images that they put on their website steer me away from trusting their product, as it gives me the impression that there isn't tremendous pride in t...

Josephine’s CSIT 155- Fall 2022 Class Blog

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