Josephine’s CSIT 155- Fall 2022 Class Blog

 The platforms I've decided are best for my business are Instagram, Facebook, Email Newsletters and blog posts. Instagram and Facebook are the most direct ways to reach the Nunu customer. Through Instagram hashtags, Facebook groups, and targeted ads I've deduced that the Metaverse is where my company will thrive. When I posted on instagram with hashtags I was immediately messaged by other pages asking to collaborate. In joining parenting Facebook groups in the area I already have moms asking me to start delivering product. Facebook and Instagram make it so easy to find an audience it makes me understand why these are the top social media platforms. Email newsletters and blog posts are my opportunity to connect with the audience I gain via the Metaverse on a more human level. By sharing thoughtfully curated articles, recipes, and personal insights I will connect with my customers on a level that simple posting cannot.  My plan for the next month is to have two targeted ads go l...

I feel that Instagram and Facebook will integrate best with my business. I feel that these are the two platforms where my target consumer, working parents, spend their time. By posting interesting and sharable content like infographics and recipes, I think that instagram will be a powerful tool not just for brand awareness but community interaction. Facebook groups are extremely appealing to me as a way to market my business. In week 6 when we learned about engaging with customers on Facebook I learned how many groups there are in the area dedicated to raising families. My plan is to join these groups and post about Nunu to spread my brand awareness with the moms and dads of North County. I also really believe in the use of a email newsletter and maintaining a blog on Nunu's website. When researching other companies, I connected most with the ones that created content that went deeper than simply talking about their own product and trying to convince users to buy it. It's my p...

     According to Facebook, Apples new App Tracking Transparency feature will cost the company $12 billion in losses. This feature is designed to protect users privacy prevent the use of their private data being collected and sold by tech giants like Facebook's META. Apple's CEO Tim Cook tweeted " We believe users should have the choice over the data that is being collected about them and how it’s used." This comes at an interesting time, as the last few years bombshell after bombshell have revealed how our data has been used and manipulated to turn a profit. This update prompts users with a pop up clearly giving the option to allow or not allow Facebook to track their data.     How did these apps track our data in the first place? With the use of a code known as IDFA or Identifier for advertisers, companies like Facebook imbed permission to access and sell data in their terms of conditions. Apples new software is designed to override this code, creati...

 The tools featured on Google Analytics which I feel are most useful for Nunu are as follows: Social Reporting:   This feature gives business owners reports on the success of their social media posts. Using this feature will help me create better content, see what works, and know what kinds of posts to avoid. I have a wide range of ideas for social media posting, from recipes to recent food nutrition discoveries. This feature will tell me what gets people excited! Customer Centric Measurement: The Google Analytics page explains this feature as one that will help me understand how customers interact with my website. It will show me which parts of the website gains traction from users, and which ones are less interesting to my audience. This will be particularly helpful with the blog portion of our website. It will tell me which blog posts gain traction. I can see if particular blog posts translate into more sales.  Reports Are Sharable: Google Analytics allows me to easily...

Nunu is currently a one person operation, two if you include my mom helping me watch after the baby! Because of this, I feel that SocialPilot will be the best social media management service for me. They do not offer a free service but their paid plan is very affordable, the basic version being $42.50 a month which allow access for up to three users. This plan helps in scheduling posts for up to 20 social media accounts. They will also give analytics of accounts and help with customer support. I don't think that I will be using any management service initially. The daily operation for my business allots for an entire day dedicated to social media and community outreach. See below: Saturday: Go to vendors to pick up product for the first batch of deliveries.   Sunday: Prepare meals for the first delivery route.   Monday: First delivery route of the week (delivery schedule is designed to accommodate customers work schedule. There will be morning, afternoon, and evening deliver...

My first ad for this assignment was intended to drive sales. I chose to use humor to appeal to the tired working parent who is getting home from work and starting to think about dinner for the next week. I didn't specifically say what our service does, but focused on the experience the customer is currently going through. I hope that in using this technique I will draw viewers in because they will emotionally connect to what they're feeling.    "Got a case of the Mondays?  Let us Take Something Of Your Plate, And Something On Your Baby's..." My second ad was intended to bring brand awareness. I posted a picture of our Pea Protein Bites, a healthy and yummy finger food for babies starting to chew. I chose to post this picture without saying what the item is. They're bright and colorful and look like nothing you can buy in a store. I feel like this is an ad that will spark curiosity in viewers, drawing them to our site to learn more about these mysterious green ...